Media Services

Our approach to every plan is inclusive. We design media plans to cater the needs of every activation, of every campaign so as to be present at the right time, at the right place to reach the right audience.

The team at Hub & Spoke are able to service clients for TV campaigns with pre-defined KPIs in terms of:

• CPR Cost Effective Buying.
• Reach +1, reach +2, reach +3 effectiveness & awareness planning and buying.
• Prime time vs off prime time GRPs and/or budget splits.
• Sponsorship packages & negotiations.
• Product placements utilizations from concept to execution – in live tv programs or fictional Tv products.

Our mind is set is on revolutionizing how we put to use the most popular and best performing digital touchpoints available.

• Display Advertising (Google, Programmatic and Local).
• Social Media Marketing.
• Video and Audio Advertising.
• Search Campaigns.
• Content Distribution.
• Keyword Marketing.
• Newsletter campaigns
• Messenger platforms services

OOH options available within the road network, airports, malls, university campuses, bus network and sports stadiums/fields can be catered by our specialized OOH team.

Planning provides:

• On a per spot or package deal.
• Radio Sponsorships.
• Other Radio creative solutions and custom-made proposals.
• Planning & Buying can be catered for per Time-Zone usage and cost effective station mix.

We utilize press communication in all relevant to communication publications, for maximum brand awareness, enhancing where needed with ad hoc customized sponsorships, sampling and other creative opportunities.

As media planning becomes more specific, we are challenging the norms of how traditional mediums are measured by:

• testing the creatives on touchpoints this is available.
• optimizing the message in relevance to the channel that is serving it.
• adjusting the budget to maximize the current ad performance.
• having a clear insight on how our audience reacts.
• implementing precision marketing tactics where available